Learn what it takes to create impactful sales enablement content.
We’ve all been there. You’re close to sealing the deal with a new client, and they ask for one last piece of vital information: proof of your previous customer’s wins. Now what?
Sales enablement content comes in many different shapes and sizes, including case studies, testimonials and client reviews. However, it can feel like a major request when it comes time to ask your customers to participate in these projects. We’ve set out to change that with this guide.
Once you’ve laid the foundation for generating, developing and tracking the success of your efforts, the (social) proof is in the pudding.