Amplify Your Brand Through SEO Content Writing
You may have (or should have) heard of “SEO” but might be asking yourself “What is that, and why do I need it? Do I actually need it?” To summarize briefly, SEO content writing involves the strategic placement of keywords throughout your online content to help it rank higher on search engine results pages (SERPs).
To quickly answer those second and third questions: yes. Every single person on the internet uses a search engine. Online searches are arguably the primary driver of traffic to the web pages of businesses relevant to the searcher’s query. In the age of web users having answers to their questions at their fingertips within milliseconds, your business simply can’t afford not to optimize its online content.
While paid marketing is important, this kind of unpaid organic marketing is invaluable. By using a content writing service to produce SEO content, you can get an incredible amount of proverbial bang for your buck and, after all, ROI is the end goal of any marketing effort.
Regardless of the field or industry your business is in, it can undoubtedly benefit from employing professional content writing services to boost its search engine rankings.
Brafton SEO content writing services
give your site the opportunity
to rank on Page 1, drive traffic
& capture leads.
Higher Rankings, Traffic and Conversions
Quantity-over-quality copywriting is obsolete. Yesteryear’s content writing service is insufficient for today’s SEO strategy. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilizing outdated SEO practices. Haphazardly inserting keywords into shallow content now only serves to damage your brand’s standing on search engine results pages (SERPs) and in the eyes of your target audience. That’s why every Brafton SEO writer is trained on the latest best practices, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to your readers’ wants and needs. Melding journalism, creative writing and digital marketing proficiency, our professional writers collaborate with strategists and SEO consultants to ensure every piece of marketing hits the mark, regardless of the type of content.
Brafton writers, strategists and consultants work together to develop an engaging content marketing strategy that resonates with potential customers and results in website content that ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimization in mind.
Serve Searcher Intent with High Quality Content
Search engines are no longer fooled by keyword stuffing and other black hat SEO techniques. An “SEO article” loaded with desirable search terms is liable to do more harm than good for your SEO endeavors. Rather, modern search engines care about searcher intent. Your audience has questions, and your website content must provide answers.
Our SEO experts help you satisfy searcher intent for each keyword you target. Our philosophy is one keyword, one blog post (or landing page) — no aimless “article writing” with multiple keywords peppered into your blog. Quality content crafted to serve searcher intent turns visitors into clients and ensures your website isn’t lost in the digital shuffle.
From commercial queries to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.
See Keyword Research and Creative Intent in One Place
All SEO writing begins with developing Brafton’s unique Search Performance Brief (SBP). This is a document that outlines the keyword the content strategist has decided to optimize for, as well as the rationale and content strategy behind that decision.
Your strategist will use several platforms during their keyword research to determine which target keywords to optimize for (that your site can rank for), starting with Google. By conducting plenty of searches, they will establish which keywords to target by analyzing autofill questions, related searches and the “People also ask” section of search results. Through examining these results, the strategist can discover what your potential leads actually search for.
We create a complete blueprint that will help your writer create high quality content. The resulting SPB includes:
- Keyword data.
- SERP targeting direction.
- TF-IDF (term frequency-inverse document frequency) evaluation details.
- And much more.
Finally, and most importantly, your dedicated SEO content writer weaves this information — and your brand guidelines — into the most comprehensive piece of content on the web for your target keyword. This is content writing for SEO perfected.
Once the writing has been completed, your writer will leverage an AI content planning and optimization platform to determine the content’s quality and to make adjustments as needed.
As part of our SEO services, all content is sent to project managers and the client in question for review and approval.
Every piece of SEO copy that doesn’t receive an SPB — from blog posts to gated downloadable assets (e.g. eBooks and white papers) to press releases — is mapped out by our SEO content writers to ensure it serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics, features appropriate keywords and phrases and stands out from existing content on the web.
Data-led content creation is the only way to optimize copywriting that will perform well on search and drive the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.
“We’ve had a number of the pages Brafton created go to the first page of search results. One of the pages has been our top converter for free trials.”
– Heather McLean, Customer Communications Manager at eSpatial
“When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on Page 1 or 2.”
– Melissa Hide, VP Marketing & Brand Development at FFVA Mutual
“Now that we have regular content, we’re having so much more traffic to the blog. We’re also able to promote it more because we’re proud of it.”
– Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors
Lean on Your Team of SEO Experts
Beyond SEO content writers, the Brafton team is composed of certified strategists and consultants experienced in developing effective content strategies that enhance SEO. Utilizing the latest techniques in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximize your search engine rankings and ensure you stay on top. In addition to online marketing insight, team members leverage industry-leading software products and content development services to support your digital marketing efforts. We don’t just deliver routine metrics reports detailing your SEO progress and return on investment; we also conduct a competitive content analysis to identify potential SEO opportunities and make sure you’re not falling behind the competition.
Boost SEO with Compelling Visuals
You must create quality content to perform well in SERPs, but SEO writing is not enough. Modern search engines give preferential treatment to websites featuring visual marketing assets, from custom images, and infographics, to live video and animated clips. Visual content marketing engages website visitors and helps your content stand out from competitors. Don’t settle for an SEO article writing service that can’t also do visual content marketing. Enhance your content strategy and augment your SEO strategy by incorporating multimedia content:
Design makes you human. Great design makes you memorable. Brafton’s unlimited graphic design service can deliver artwork that underscores your brand message & captures the attention of your potential customers.
93% of brands acquire customers with videos on social media. Video ads are the No. 1 way consumers discover new brands. And 84% of consumers say a brand’s video has convinced them to buy a product or service.
A lead magnet is exactly what it sounds like: Something you use to attract leads. Incentivize leads, impress prospects and prove your value with lead magnet content from Brafton. This is how you generate SQLs.
Seize Social SEO Opportunities
Our team members don’t just create great content; they post it and promote it, too. Social media can be leveraged to help boost SEO standing, making it an integral part of modern optimization efforts. Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness, grow social links and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.
Fuel Your SEO Efforts with Incredible UX
Well-designed UX is not only vital for guiding web visitors and keeping them on-site, it’s essential for SEO. Organic sharing of your website is among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants can identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that’s more likely to be shared. Consultants also conduct professional health checks on your website to resolve any lingering issues interfering with your SEO efforts.
Make Sure Your SEO Stays Strong
Creating SEO friendly optimized content is not a one-and-done endeavor. Online content requires continual upkeep to support relevance. Whether it’s brand new SEO copywriting or reoptimizing existing copy, you’ll also need to produce content continuously to create value in the eyes of target audiences and search engines.
The results of SEO writing aren’t instant — they can take anywhere between 2 and 12 months to make themselves visible — it’s nonetheless important to strive to improve them constantly, especially given that SEO best practices are always evolving, with some changes toppling formerly highly-ranked web content and forcing it into the unseen chasms of SERPs.
At Brafton, we’re not just in the business of article writing. As part of our SEO copywriting services, our expert writers, strategists and consultants pride themselves on staying up to date with SEO changes. They will always provide appropriate recommendations to clients to keep search strategies effective for your business. We ensure that your SEO copy is always optimized to support your digital marketing strategy. It’s content creation with a purpose.
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