We know B2B marketing poses unique challenges. That’s why we take the time to get to know your business and your industry, identify your target audience, conduct SEO research and more.
With so many types of content out there, content marketing agencies vary in what they offer. Some may only offer writing services, while others solely offer videos and graphic design. As your business grows, you’ll want to publish many different types of content, so you’ll want a B2B marketing agency that can do it all.
At Brafton, we offer content creation services that range from written content to videos, illustrations and more. We also provide other marketing services, like SEO analysis, social media and email marketing.
Are Their Prices Competitive?
It’s a basic rule: Check the price tag before you buy. A content marketing agency can be everything you’re looking for and more, but if their rates are too high, it’s not the right relationship.
The whole point of hiring a content marketer is to make more money. If they charge you more than they help you generate, their services aren’t worth it.
Brafton’s prices are some of the most competitive on the market. You pay for what you get, and no more. Our quality content will help your brand drive sales, giving you the best possible return for your spend.
Do They Succeed?
Price isn’t everything, though. It’s bang for your buck that matters. You want to find a content marketing agency that will not only give you the best price, but the best results.
Look for customer reviews and case studies on the agency’s website. Read testimonials from businesses that have worked with the agency before. Research the agency’s clients to see how successful they have become since the partnership began.
When it comes to our success, the proof is in the pudding. Brafton’s content marketing services have helped companies throughout the world get their names out there, improve their sales and become leaders in their industries.
Our experts aren’t just pros at creating content—they also come up with strategies for what kinds of content your brand needs, and they determine which channels are best for showcasing it. We base our content strategy off of your specific goals, and we monitor the plan’s success by analyzing your website performance.
Whether your goal is to build your social media marketing, engage leads from untouched channels with interactive content and marketing automation, bump up your sales numbers or pivot returning customers into brand evangelicals, we’ll come up with the content strategy tailored to your unique needs.
How to Measure B2B Content Marketing ROI
A B2B content marketing agency shouldn’t just deliver your custom-made content and then send you on your merry way. They should also help you analyze if it’s truly working, or if adjustments need to be made.
That’s why at Brafton, our relationship doesn’t end after we deliver your content. We stick with you to make sure it’s doing exactly what it was designed to do, and we’ll help you determine the success of your content marketing strategy.
Determining the ROI of your B2B content marketing can be difficult, because the metrics for this analysis depend on the content’s place in the marketing funnel.
Top of funnel content: Awareness.
Everything from blog posts and eBooks to newsletters. While these efforts might not drive sales, they ensure your name is regarded as a respected authority in your field. The success of these assets is measured by downloads.
Middle of funnel content: Interest.
Downloadable assets that your audience saves for later. They may not lead directly to sales, but the brand awareness they build can create impressions and drive more than one interaction or engagement per download.
Middle of funnel: Consideration.
This section of the funnel represents interest, but potential customers need a little more coaxing to enter a purchase decision. At this stage, trust in your brand is key to furthering the relationship. Customer success stories and testimonials can help attract B2B buyers to the sale.
Bottom of funnel content: Decision.
The pieces of content that lead your potential B2B buyers to the sale. CTAs can drive sales numbers, and emails through your contact page are good indicators of the portion of your engaged audience entering the decision phase.
Look for a B2B content marketing agency that not only delivers top-notch content, but also helps you analyze if it’s working for you.
Brafton can be that partner.