ClickCease Paid Search Archives - Page 3 of 3 - Brafton

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What does a PPC specialist do?


Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

What is SEM? A comprehensive guide


SEM tactics can help brands reach their sales goals by driving qualified website traffic to relevant landing pages.

Digital ads 101: The complete guide to display, search and native advertising


Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.

What is PPC management? A marketer’s guide


Running PPC advertising without proper management is like paying for a billboard in a desolate part of town – basically, why bother?