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The Website Navigation Best Practices You’ll Need for 2023

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Website navigation can help improve your SERP ranking, user experience and so much more. Choosing the right style will depend on your brand. Here are some examples.

How To Build a Great Health Insurance Content Marketing Strategy

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The results are in: Today’s health insurance companies need content marketing to deepen customer engagement.

When (And How) to Hire a Conversion Optimization Consultant [Infographic]

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Need to optimize conversion rates? Here’s how to hire a conversion optimization consultant — and how to choose the right partner.

The History of Email Marketing (Infographic)

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Email marketing has been around for decades, but it is still one of the best ways to build a customer base and increase sales.

The Do’s and Don’ts of Writing a Great Corporate Video Script

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A great corporate video starts with a great corporate video script. Use these tips to set your videos up for success.

7 Memorable Movie Marketing Campaigns Worth Stealing

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Take a page from Hollywood’s best and brightest and apply these movie marketing scripts to your own digital campaigns.

Quick Tips on Social Media for Accountants

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Whether you’re building your thought leadership brand or promoting your accountancy, you need to be on social media. Level up with our tips.

TikTok vs Snapchat: Differences, Pros and Cons (Infographic)

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TikTok and Snapchat may be worthy marketing investment opportunities to appeal to social media audiences. Here’s everything you should know about these apps.

Hashtag Social Media — Musings From Brafton’s Social Team — The UGC Edition

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In this month’s edition, we’re focusing on the importance of user-generated content — UGC for short!