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The Website Navigation Best Practices You’ll Need for 2023


Website navigation can help improve your SERP ranking, user experience and so much more. Choosing the right style will depend on your brand. Here are some examples.

How To Build a Great Health Insurance Content Marketing Strategy


The results are in: Today’s health insurance companies need content marketing to deepen customer engagement.

When (And How) to Hire a Conversion Optimization Consultant [Infographic]


Need to optimize conversion rates? Here’s how to hire a conversion optimization consultant — and how to choose the right partner.

The History of Email Marketing (Infographic)


Email marketing has been around for decades, but it is still one of the best ways to build a customer base and increase sales.

The Do’s and Don’ts of Writing a Great Corporate Video Script


A great corporate video starts with a great corporate video script. Use these tips to set your videos up for success.

7 Memorable Movie Marketing Campaigns Worth Stealing


Take a page from Hollywood’s best and brightest and apply these movie marketing scripts to your own digital campaigns.

Quick Tips on Social Media for Accountants


Whether you’re building your thought leadership brand or promoting your accountancy, you need to be on social media. Level up with our tips.

TikTok vs Snapchat: Differences, Pros and Cons (Infographic)


TikTok and Snapchat may be worthy marketing investment opportunities to appeal to social media audiences. Here’s everything you should know about these apps.

Hashtag Social Media — Musings From Brafton’s Social Team — The UGC Edition


In this month’s edition, we’re focusing on the importance of user-generated content — UGC for short!