ClickCease Content Analytics Archives - Page 3 of 5 - Brafton

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How to measure content marketing ROI

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Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]

This is how content marketing is supposed to work (video)

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Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

A positively easy technique for measuring content marketing [success story]

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We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]

Brafton becomes a Google Partner

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Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this […]

Learn Google Analytics Real-Time in 8 minutes

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  To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]

How MarketMuse brought us to page one of Google [Case Study]

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Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and […]

Why a “good” average time on site doesn’t exist

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Take a look at why getting hung up on having a “good” average time on site hinders your marketing progress.

Why content marketing is better than static websites

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Still using a static website? Find out why it’s hurting your SEO strategy and your brand.

Over and around: Andrew Walters on Brafton Consulting

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Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.