ClickCease Molly Ploe, Author at Brafton

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Top E-A-T Factors: What I Learned After Analyzing 70 SERPs


With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness.


What To Do After the Latest Google Update: 5 Steps for Responding to Any Core Algorithm Change


Did the latest Google algorithm update impact your site? Here are 5 steps you can take to assess your site’s performance, improve your content and learn more about the latest update.